Tuesday, August 31, 2010

Elevated Cholesterol In Pancreatitis

Updated: Location-based services - Facebook launches Deals in Germany

Strong in advance are location-based services (LBS , Location Based Services ).
Basically the long-standing collection found in our everyday lives, such as Toll Collect, or location-based searches on the iPhone after the next park or cinema.

This trend is now more often in conjunction with the (mobile) social networks found. Pioneer - as so often - American suppliers such as Four Square or Gowalla .

Facebook was middle of August 2010 with his own mobile LBS service Places / Places at the start. Places uses GPS and geographic data of a cell phone (which supports Geolocation W3) to check in the user in / to certain places. Facebook friends can thus see directly on where I am.

EpicMix - also from the USA kommend - geht noch einen Schritt weiter und kombiniert für alle Wintersportler die Standortanzeige (über Foursquare) geschickt mit Erlebnissen, Spieltrieb und Sozialer Interaktion. Über den Skipass am Lift "eingecheckt" erkennt der Dienst meinen Standort, trackt meine gefahrene Tour u.a. mit Höhenmettern und stellt diese Informationen - so wie einige weitere - online zur Verfügung, bzw. gibt diese Infos auch an Facebook weiter. Ergänzt werden kann dies durch eigene Berichte, Fotos und Videos, die natürlich wieder über Facebook geteilt werden können. Über die Applikation auf meinem Handy kann ich außerdem auch sehen, wo sich meine Freunde in dem Skigebiet befinden und kann diese direkt kontaktieren. Im Moment ist dieser Dienst noch auf einige wenige Skigebiete in den USA begrenzt.

Ich stelle mir gerade vor welchen Marktvorteil sich ein Anbieter von Winterbekleidung und/oder -ausrüstunng mit einem solchen Dienst hätte verschaffen können. Und dazu hätte er nicht mal eine eigene Entwicklungsabteilung benötigt, da andere diese Dienst zur Verfügung stellen. Von der Ausbaufähigkeit erst gar nicht zu sprechen: Spezielle Aufgaben mit Einkäufen über 100 EUR, die an den Skipisten erfüllt werden müssen, Auszeichnungen für die Erfüllung mit Einkaufsgutscheinen oder speziellen Online-Auszeichnungen. Verbindung mit regionalen Anbietern (Hotels, Restaurants, Skischulen, etc.). Und die Marketingabteilungen freuen themselves. You can see immediately what actions were well received, which led to more sales, about to get their own products as well as regional providers, ......

Can you imagine LBS services for your business, or do you already have experience, I look forward to your comment.

supplement 05/01/2011: More and more companies are using LBS for your purposes. A good overview is here: http://socialfresh.com/foursquare-case-studies/

supplement 01/02/2011: Facebook will now start his new position in Germany DEALS. This feature is coupled to PLACES. "Check" Facebook user one with one of the participating locations, you receive special offers. Of free offers, rebates on donations to the supplier for each "check in" a lot is there. To start to deal with Deutsche Chand are currently: Benetton, Douglas, Cinemaxx, Vapiano, Esprit, Gravis and Bayern Munich.

deal works. About Places app starts Smartphone users the option "Where are you". Found in the environment suitable DEALS, these are displayed in yellow cards with the appropriate offer. Now you have to do is decide on an offer, check in on the ground and the waiter refer to the corresponding site.

www.social-media-consulting.eu
design.de www.info-

Thursday, August 26, 2010

Guinea Pig Impacted Poop

social media hype "a high-boiled subject" - Really?

Under the heading: Social-Media-Hype: "A highly cooked on" W & L at 13:08:10 published an interview with Philipp of Sayn-Wittgenstein, as a Senior Adviser to the Social Business with fischer, furore, Hamburg.
Here is the article: http://bit.ly/cxDA35.

First let me sit up the message of this title, of course, and I eagerly begin to read the interview. But unfortunately the headline experiences in an interview that no further progress. No evidence, facts or just reasons, reveal the social media hype as overvalued. It is also interesting fischerAppelt that has included service as a social media campaigns into the program. Then, I think, but social media can not really be overstated.

After reading I realize, in any case that the key messages of Sayn-Wittgenstein are quite different: first

Social media can only be part of an integrated online communications.
-> That's almost right in my eyes. However bothers me the restriction on online communications. Social media engagement should be agreed by all communication activities. No one is arguing that companies use the Socziale networks do in future to set their websites and marketing activities. Social Media is another channel that companies can use to achieve specific goals.

second Customers are influenced by social media and want to interact. Many websites do not correspond with those requirements.
-> Absolutely right. Social Media Services provides technical options available, do not provide the "normal" websites.

third Content companies often take no account of the needs of the users.
-> Is not that a blast? Since, millions of euros for research and marketing output and then the companies are not geared to the needs of their customers? Customer orientation is a foreign word? And why is this to social media? Customers want to interact and communicate.

And even if the 3rd Point would be the only thing that would have "the hype of social media brought to light, then I have to say: Finally someone speaks with the customer and ask for their needs. Relationship area, customers can finally talk openly about businesses, products and services. A nice hype. Hopefully a long time to keep the. The only question is how do companies deal with this?

The wrong way would be safe to ignore social media. Recently, I moderated a workshop in the company dealt with the question whether and how social media should be used for the company. One suggestion was to ignore social media easy. Nach dem Motto: "Was ich nicht sehe....". Ich trackte während des Workshops (2h) alle Twitternachrichten, die in dieser Zeit mit namentlichen Bezug auf dieses Unternehmen versendet wurden. Es waren 23!

Danach wollte im Workshop niemand mehr Social Media einfach ignorieren, sondern aktiv im Rahmen einer abgestimmten Gesamtkommunikation nutzen. Dazu gehört auch bestehende Kommunikationsmittel und -wege zu hinterfragen und auf den Bedarf der Kunden und gewünschten Zielsetzungen zu optimieren. Persönlich sehe ich Social Media als große Chance. Auch eine Chance bestehendes zu hinterfragen.

Schade, dass W&V das Interview nicht unter der Überschrift "Unternehmen ignorieren den Bedarf ihrer Kunden" veröffentlicht has to open the way to opportunity.

www.social-media-consulting.eu
www.info-design.de

Friday, August 20, 2010

Brazilian Mens Soccer Team Shower

demand Critical: Facebook Xing

According to a survey of software Guide is for the companies IT'ler Facebook more important than Xing. Here is the article by Andrea King at cio.de. Countless tweets were sent subsequently. For me, however, remained some unanswered questions that relativize the significance of clear

"The results show that ITler already increase the use of Facebook (77 percent) than on the business network Xing (61 percent)."
question: For what purpose? What was asked for, anyway? Contact management, information gathering, private or professional networks?

"An especially high number of respondents, 91 percent were, in addition, that they or their employers are actively Twitter ".... "In addition to Twitter, Facebook and Xing set the respondents and the companies in which they operate also on blogs (53 percent) and wikis (35 percent )."..." 75 percent of respondents say that they or their employer expand their activities in social media future. "
Question: What relationship has the front to the statement Xing Facebook? And who uses the now Twitter, blogs and wikis, and will expand its activities - the IT'ler or companies in which the IT'ler work in? And where will the activities be extended for?

"65 percent of respondents rate the importance of social media as a high or very high. Another 29 percent believe that the issue is becoming more important."
question: What role did the surveyed IT'ler? Which age group they belong to? Did the people questioned at all sufficient points of contact with social media so that they could make a realistic assessment of principle?

"The survey covered some 66 ITler.
question: Is that a suitably large number of respondents, so that we can talk from a social scientific point of view of a relevant size? In my Eyes rather not.

All in all, it seems to me that you would have the statement "Facebook before Xing", which finds busy spreading, but applied with caution. As for me from the article not already opens up the question, I can conclude no implications for the strategic use of social media from it. Much air - little foundation.

www.social-media-consulting.eu
www.info-design.de

Wednesday, August 11, 2010

Florastor And Candida

important than training places win through Social Media!

situation
In recent years in many industries, some very few young people trained. Alone from 2009 to 2010 was a training fall, depending on industry and location, between 6 and 13% measured. This is certainly very different reasons. Often heard is that the basic training maturity of young people is patchy. By implication, therefore, many companies offer only no apprenticeships to more. In NRW, 30% of the surveyed companies have announced to offer apprenticeships in 2011 no more. By way of example only, a contribution by many to be the subject of the Chamber of Commerce wins is listed: IHK Siegen sees turnaround and warns of skills shortage .

The medium effect is that the companies are increasingly too few skilled workers available and appropriate may be appointed in the future quite simply not suitable. Intensification experiencing this situation by demographic change. This number of training place will decrease dramatically - by 20% by 2022!.

questions
as representatives of their professions, this is both the individual chambers and the employment agency deliberately. And so one tries to attract young people including over static websites: http://www.planet-beruf.de/ . Certainly well intentioned, but reaching such information offers the young people in the age of social media at all?


When choosing a training profession by the young people mostly text-heavy information will be overwhelmed. These are available from the chambers, den Arbeitsagenturen, den Schulen, den Verbänden, etc. Aber sprechen diese Informationen die Jugendlichen überhaupt an? Orientiert sich das Angebot - über die Anrede mit "Du" hinaus - am Bedarf der "Zielgruppe" und sind Berufsentscheidungen nicht auch ganz stark durch Emotionen geprägt?

Und ganz grundsätzlich gefragt: Vertrauen Jugendliche den Informationsbroschüren einer unpersönlichen Institution oder hören sie eher auf die Meinung eines Freundes? Umfragen bestätigen: 78% Vertrauen auf Empfehlungen eines Freundes.

Social Media eine mögliche Lösung?
Durchschnittlich ist davon auszugehen, dass Jugendliche im Alter von 14 bis 19 Jahren eine Lehrstelle suchen. Schenken wir den Statistiken glauben, dann sind rund 1,5 Mio. Jugendliche im Alter von 13-17 J. und 2,8 Mio. im Alter von 18-24 J. alleine im Social Network Facebook unterwegs. In SchülerVZ sind es rund 5 Mio. Alles in allem sicher genug, um sich die Frage zu stellen, wie können durch den Einsatz von Social Media:
a) Jugendliche in ihrer Berufswahl unterstützt,
b) Unternehmen motivieren stärker auszubilden und
c) beide Gruppen zusammenzuführen


Eine mögliche Antwort
Social Media funktioniert nach dem RAID-System: Relevant, Authentisch, Interaktiv, Dialog.

Relevant :
Jugendliche benötigen relevant information: the necessary qualifications, find what drives are in the professions, work assignments, and career opportunities. This they receive guarantees from the various professional advisers. It is, though not always just text and images. The above page is as planet-beruf.de certainly in the right direction. An addition of video would certainly be easily doable.

Authentic
know how we young people tend to trust a friend or a girlfriend, as whoever. Especially young people are generally in an environment about the same. That is, a teenager who is searching for an apprenticeship has included in its intended environment acquaintances / friends, which are also seeking or already started an apprenticeship haben.Warum then all the information comes mostly by adults and institutions? My suggestion would be to apprentices from the 1-3 year of training, to gather relevant information from their perspective and to convey through a medium of their choice. In one survey, 70% of young people to experience the creation of videos have. These skills can be utilized here. The advantage of video: In addition to information to be transported emotions. Who could be more authentic than young people who have completed their career choice now.

Interactive
who is active in social networks, looking for interaction, would like to exchange ideas, communicating and not just consumer-chosen list. About different actions apprenticeship, trainees and companies are involved. For example, "My day as a car mechanic." Although the world to read, can social media campaigns targeted to run regional. The idea: a workshop for interested opened their doors. The young people accompany the Master, workers and apprentices in their work. May possibly even at the one point or another a hand. Task: Documenting your day. Whether with text, images or videos. The results will be made and a jury awarded the best results. Young people and local businesses get to know each other informally, die "potentiellen Auszubildenden" erhalten Informationen aus 1. Hand und stellen ihre Erlebnisse wieder allen im Sozialen Netz zur Verfügung. Durchschnittlich hat jeder Facebook-Nutzer 130 Freunde. Was ein Schneeballeffekt.

Dialog
Social Media ist keine Oneway-Kommunikation, sondern bedeutet Dialog. Gesucht wird der Austausch mit den Jugendlichen. Über Social Media können diese auf direktem Wege Fragen stellen und sollten auf genauso direktem Weg eine Antwort erhalten. Wo möchte ich gerne arbeiten? Dort wo ich mich wohl fühle, wo mir Sympathie entgegen gebracht wird. Der Einsatz von Social Media ermöglicht es Betrieben aus ihrer Anonymität herauszufinden, Persönlichkeit zu zeigen and build a positive external effect.

assess how you do that? How can young people make career choices tasty and businesses are encouraged to offer apprenticeships? I am pleased with comments, ideas and dialogue with you.

www.social-media-consulting.eu
www.info-design.de

Monday, August 9, 2010

Woodbury Commons Grayline

Facebook - so does the "I Like It" button

Facebook explained in the style of "XY in plain english" (some videos may be found in the blog) as the "I Like it "button does.

often seems to be unaware of the "happy release" users, who do you "I Like It" is actually visible. Many data protection officer is likely to rub their eyes in astonishment, wie bereitwillig Menschen dazu beitragen ein mögliches Profil von Ihnen zu erstellen.

Interessant auch zu sehen, wie einfach es Facebook gelungen ist durch einen kleinen Button fremde Inhalte mit Facebook als zentrale Drehscheibe zu verknüpfen. Und alle machen mit.



www.social-media-consulting.eu
www.info-design.de