Social Media Monitoring:'s done right and what brings "Erfahren Sie mit uns rechtzeitig von kritischen Forenbeiträgen and reviews on the net. "In a way this agency prices again and again to your monitoring services. Thus they occupy basically very nice that it the thinking of the classical monitoring, which is usually concentrated on the daily press to port in the Web 2.0. In the analysis of Press article is to filter out of the focuses on what journalists find so interesting that it's worth reporting at this, and if any of these contributions with the potential to become a business issue. Prior to that fear, the corporate communications and it is not surprising that agencies and their idea of \u200b\u200bissue-monitoring right there are always heard.
Dumm nur, dass unter diesem Fokus die Potentiale, die Social Media für das Unternehmen eigentlich ausmachen, gar nicht genutzt werden.
Social Media bedeutet Konversation, bedeutet hinhören, bedeutet in Dialog treten und bedeutet Schlüsse daraus zu ziehen. Natürlich ist es sinnvoll und gut, wenn ein Krisenkommunikationsplan gemeinsam mit einer Social Media Strategie erarbeitet wird. Dies für den Fall der Fälle. Nur wie oft kommt der vor? Mit einer Wahrscheinlichkeit von 0,00001%?
Viel wichtiger ist es, insbesondere wenn auch irgendwann mal die Frage nach dem Return on Investment gestellt wird, sich auf die 99,99999% der Fälle zu konzentrieren, in denen Kunden ein positives oder zumindest neutral call.
In principle often used for monitoring tools that provide mainly quantitative data. The more extensive and automated quality analysis of various algorithms of time working in the majority of cases, very inaccurate, so it is in my view, highly recommended, the quantitative data taking by an experienced social media expert (whether internal or external) more closely to . let
Often I experience that monitoring is being considered as Lippenbekennniss. On the one hand, possible issues is being collected, the second is the analysis reduces to an overview of some numerical values and colorful graphics, since the work of a staff analysis is more complex or simply shunned the resources are not available or are not to be made available.
But how monitoring can be used for now. As mentioned above, social media conversation. It's about to get into conversation with customers to improve products and services and the business service. In addition, the possibility of social media through dialogue sympathy and image building. People emerge from the shadow of a company, are tangible and approachable. No longer anonymous and hidden. They become popular figures. 1:1 Marketing - the dream of all marketers will pick up the close.
Together with the introduction of social media monitoring data base should be established, depending on the objectives to be achieved through social media applications. As a trivial example: How many page views we have today? Recruiting costs which exist today? How many service requests will be answered today?
These are to be defined in individual cases and also serve as a basis to answer the question of the return on investment. (You will find here on the blog [
http://www.social-media-consulting.eu ] also an interesting article, also with interesting comments).
The use of tools to compress the mass of data and a good general Overview is given certainly recommended. We also use tools like as a base and are working with SM2 from
Alterian . Then the evaluation go even further. As I said, social media means dialogue. What happens to the evaluations? Just file away is definitely not enough. It applies for example to work out who has special influence on the general opinion, or which customers have dealt extensively with products and then connect to this dialogue. Provides for the monitoring of the base and thus experiences a significant expansion of their functions in the direction of other business areas such as marketing, product development and HR.
monitoring the company opened properly viele Chancen. Und glauben Sie denen nicht, die behaupten Social Media hieße "zuhören". Dies ist nur die halbe Wahrheit. Danach wird es nämlich erst spannend. Die Impulsivfrage heißt: "Was fange ich mit dem Gehörten an"?
Wie sehen Sie das? Teilen Sie mir Ihre Meinung mit. Treten Sie ein in den Dialog!
www.social-media-consulting.eu
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