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The School Talks Team of Kreuzberg

Photos: Daniel Klein



stage for School Talks: Grasp the neighborhood tankers to the students in the production of the School Talks power under the arms: Maurice Wilkening, Mona Laschkolnig, Prime Lee, Christian and Constance Bäucker Löffler.

(from left) assistant camera Maurice Wilkening, director and head of the artist team, "film" Christian Bäucker, initiator Prime Lee, Projektsteuerin and head of the artist team, "Editorial" Mona Laschkolnig, School Talks Scout Constance Loeffler (phone constantly on) and Nicole Nowarra social worker from the Sekunderschule Skalitzer road. Is not in the photo Knerner Martin, who instruct the artist team of "mobile".

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School Talks with Sineb El-Masrar and Mellow Mark

School Talks recorded on 17 December 2010 in the school auditorium of the Community College of Kreuzberg.
Photos: Daniel Klein.


Speech is silver, singing is gold: The Mellow Mark musicians visited the secondary school students Skalitzer road.

neighborhood tank Erin Constance Loeffler has worked in the background and made the contact for the School Talks to Mellow Mark.


Mellow Mark has received the largest award for music: Echo. However, the former street musician has remained on the carpet. Talks at School, he talks about his passion for music and gives a concert at the end spontaneously.


Mellow Mark has come with the most faithful companion of his life in the school: his guitar.


Since the daughter can be proud of their dad. The four-month-old Amal and her mother Jasmine Mellow Mark on fire. Sineb El-Masrar can not miss this School Talk.


The sophomore Sandro even raps a little and gets some tips from Mellow Mark in accordance with the School Talks.


Although Mellow Mark comes from a German parents, he was in his youth, always the outsider. Students pose at the end of the School Talks with the musician. Obviously, they can identify with him, even if he does not come from an immigrant family.


Moderator Prime Lee prepares to questions der Tafelrückseite vor.


Diese junge Dame fand es mutig von Sineb El-Masrar über das Thema Islam zu schreiben. Als Macherin trägt die Schülerin einen pinkfarbenen Macherteam-Button.


In der Schulaula der Volkshochschule fanden die School Talks statt. Doch der Ort kann beim nächsten Mal ganz woanders sein. Das Team ist mobil. href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjX7lsSm7aQKI8JabEk_GXA1H1Et50l2QTRvPJqtkkYNwB4S10XML28gncMO2PdSq0pvShmtTDDle1XjFaf7TwsSf_bStweLYV6m-LopJ8LLDRRF3cNvdjScLEk62A21MCFLmmv5xNTJ4A/s1600/DSC_0212.jpg">


Schülerinnen der zehnten Klassen haben sichtlich Spaß an School Talks.

Als Kameramann muss man immer have the overview, the students learn in the artist team.



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Sineb El-Masrar has done it. At 16 she wrote her first novel. He was to remain unpublished. Almost a whole life, it took until then her book "Muslim women" writes.



For posterity, the School Talks are captured by two cameras. At the back is positioned a camera student, to film the entire atmosphere. Front and begins another Camera crew rather the facial expressions. In the background the blue wall of origin can be seen on the makers to deal with visual collages, text and images with the School Talks guests.


Sineb El-Masrar talks with Prime Lee about their first professional steps as a teacher in a kindergarten.


The students Atjana and Sarah engage in the tenth grade as makers in the drafting group and talk about how they have prepared for the School Talks.


Mr. Hasse welcomed the student body. He knows the students very good. As a former school principal and teacher of the elective subject Economic and Social Affairs Mr Hasse like the important issues beyond math, biology and chemistry.


Kevin Jahnke of district management Wrangelkiez explains where the funds are coming for this project.

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School Talks with Author Sineb El-Masrar and musicians Mellow Mark

Kreuzberg students produce professional talk show

In December 2010, will start in the Integrated Secondary School Skalitzer road the new season of the extraordinary career guidance Show School Talks. Friday 17 December 2010 (10:15 to 12:00)
Integrated
School auditorium, 3 OG Fraenkelufer 18, 10999 Berlin
Organizer: Integrated School Skalitzer street and neighborhood-tank site
eV
Press accreditation: Prime
Lee, (0151) 156 75 026,

prime@web.de www.schooltalks . de

professional advice with a twist: In the next six months, the students of the Integrated School Skalitzer road visit from exceptional individuals: science technicians, athletes, pilots, educators, actors, star architects, artists and doctors to talk about their profession, their training, about dreams and their role models.
goal is to students aged between 16 and 18 years of inspiration for their profession. School Talks is an internet show, which is recorded times in the classroom, sometimes on a mobile TV studio on the streets of Kreuzberg. Will be produced this unusual format of the students themselves - under the guidance of the neighborhood association-tank site.

The first guests are author Sineb El-Masrar Mellow Mark and the musicians.
Sineb El-Masrar, trained educator and business assistant, has fulfilled her childhood dream and wrote a book: Muslim Girls (Eichborn Verlag). El-Masrar also tells how it differs from the main school recommendation or been put off and on with cooking classes at the adult school water gehalten hat.
Vom Traum eines erfolgreichen Reggae-Sängers kann Mellow Mark ein Lied singen. Der gelernte Tontechniker spricht mit den Schülern über seine Leidenschaft, Musik zu machen und über das Gefühl vor 70.000 Zuschauer zu singen.

„Das Problem ist, dass viele Schüler nur eine reduzierte Vorstellung von … Berufsbildern haben“, sagt Nicole Nowarra, Sozialpädagogin an der Integrierten Sekundarschule Skalitzer Straße „außerdem sollen die Schüler sehen, dass es nicht immer einen gradlinigen Werdegang von A bis Z gibt, und man oftmals über Umwege zu seinem Traumberuf gelangt.“

Zwölf Gäste sind geplant, die wie die Schüler selbst from immigrant families originate or come from the Kreuzberg district. As in a TV talk show Prime Lee through the talks. Each School Talk is recorded by a camera crew and prepared for the Internet. Three teams composed of students of class ten, take care of the implementation. Special feature: The implementation itself, the students collect their first professional experience. In the camera team, led by director Christian Bäucker, fundamentals are taught in dealing with the media. During construction of the School Talks Mobile, a mobile TV studio, the students were supervised in the use of saw and welder by sculptor and artist Martin Knerner - a first insight into the profession of event technician. The neighborhood-tank Erin Mona Laschkolnig prepares the School Talks theme with an editorial group, here are journalistic skills taught. In the end, students receive a certificate.

The project is funded by the European Union, the Federal Republic of Germany and the Land Berlin in the framework of the 'Future initiative district "Social City program part of the neighborhood management Wrangelkiez. build


first, then look - the mobile team with Martin Knerner





We build a mobile TV studio! Under the guidance of sculptor and artist Martin Knerner students to practice the tenth class of secondary school Skalitzer Straße im Metallbau. Das School Talks Mobil ist schon fast fertig und rollt bald als mobiles Talkshow-Studio durch die Straßen Kreuzbergs


Film ab - Das Kamerateam mit Christian Bäucker
Wir drehen ein Riesending! Regisseur Christian Bäucker bereitet die Zehntklässler der Kreuzberger Sekundarschule Skalitzer Straße auf die TV-Produktion vor. Denn jeder School Talk wird aufgezeichnet und für das Internet aufbereitet. Hier lernen die Schüler den professionellen Umgang mit Medientechnik.


Ich lenke also bin ich - das Redaktionsteam mit Mona Laschkolnig lenkt das School Talks Geschehen thematisch
Rhetorisch überzeugen, recherchieren und diskutieren: Im Redaktionsteam bereiten die Schüler der Zehnten Klassen der Sekundarschule Skalitzer Straße die School Talks vor. Sie wählen die Gäste mit Kiez-Tankerin Mona Laschkolnig aus und lernen hier die Grundlagen des Journalismus.

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Alterian Partner SM2

In July I already had a review written about the importance of monitoring the social media monitoring - done right and what's bringing .

basis of the monitoring work is a good tool, which provides data and links produce. This is to find the dialogue with customers and establish a good reputation. I am pleased to have found such a tool with Alterian SM2 . As official partner Alterian SM2 I can now offer all customers a further successful element in the overall concept of Social Media.


As good tools are - none replaced the wise head of the connections correctly interpreted and asks the right questions ;-)

Thanks also to Alterian!

www.social-media-consulting.eu
www.info-design.de

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Crisis Communications 2.0 - how it works!

2010 is certainly the boom year of social networks. In Germany, most notably Facebook and Twitter. But the blogosphere continues to grow.

rise from a business perspective so that both the opportunities to connect with consumers to get into contact and bind to the company, but to also learn the risks of poor or even unjustified criticisms from the social media also unexpected - and above all very fast - waves to the traditional media beat, can reach a wide audience and be a case of crisis communication.

The targeted crisis communication requires that the corporate communication is in a position to

use the social media media appropriately. Many companies find it difficult but still the changed conditions of communication in the social networks to understand. People do not more silent and anonymous corporate Websistes but public. Share their views on others willingly and with their activities be made public through the networking capabilities of the platforms. There are also dedicated critic, the companies use to place their own goals in the light of day. Whether it is a Company now wants to or not, it is easily the subject of a critical public discussion. What distinguishes

crises in the Web 2.0?
· crisis resulting primarily include unannounced and unexpected elements.
· Straight in times of crises Web 2.0 can develop considerable momentum.
· crisis requiring a rapid response and implement the corporate communications so pressed for time.
· At the beginning of a crisis is an information deficit.
· opinion leaders in Web 2.0 are often affected their communication / behavior of rational standards go out and heavily influenced by emotions.

haunt Known cases lange durch das Internet. Dennoch bin ich der Meinung, dass die Chancen in Social Media bei weitem die damit verbunden Unternehmens-Issues überwiegen. Seit 2005 haben es gerade mal 30 Unternehmen geschafft einigermaßen negative Popularität in Social Media zu erreichen. Eine schöne Chronologie findet sich u.a. bei Jeremiah Owyang . Jermiah geht davon aus, dass nur ein einziger Fall seit 2005 einen finanziellen Einfluss auf das betroffene Unternehmen hatte.

Ist die Wahrscheinlichkeit durch die offene Kommunikation in Social Media auch sehr gering in einer Unternehmenskrise zu landen, so lautet die Empfehlung vorbereitet zu sein. Insbesondere da der offene Dialog mit (potentiellen) Kunden in den Unternehmenskommunikationen nicht unbedingt zur Königsdisziplin gehört. Alleine schon durch ihren Aufbau sind die Kommunikationsabteilungen nicht oder kaum geeignet Krisen in den social networks angemessen zu bewältigen. Starre Hierachiestufen, unflexible Prozessdefinitionen, der Wunsch nach Kontrolle und lange Abstimmungswege verhindern ein schnelles medienadäquates Agieren.

Sinn macht es daher schon heute den öffentlichen Dialog auf Plattformen wie facebook zu nutzen und in die Unternehmensorganisation und -kommunikation zu integrieren. Damit lassen sich sogar drei Fliegen mit eine Klappe erschlagen:

1. Das Unternehmen nutzt die Chancen mit (potentiellen) Kunden ins Gespräch zu kommen, ans Unternehmen zu binden und wertvolle Informationen zu Produkten or to receive services, possibly even a new sales channel to open.

second The corporate communication exercise in quiet times in the dialogue with the public, creating appropriate structures and build on valuable experience.

third In the event of crises already an established platform in the social networks already exists with experienced staff who are able to act adequately media.

In the event of a crisis, please consider the following basic rules of crisis communications:
· Keep a clear head: Each person takes the "reality" differently.
· Guide force information. In severe cases, emergency task force convened.
· ALLE Fakten sammeln, Fachleute einbeziehen, Botschaften formulieren.
· Kommunikation vernetzen und aufeinander abstimmen (keine Widersprüche).
· Informationsfluss in der Organisation aufrecht erhalten.
· Transparent und sachlich kommunizieren, Dialog suchen und Mitgefühl zeigen.
· Insbesondere im Web 2.0 steht das Beziehungsmanagement stark im Vordergrund.
· Aufklärung unterstützen und Lösungen akiv herbeiführen, Experten einbeziehen, Schritte zur Lösung transparent kommunizieren.
· Argumentieren Sie menschlich, ohne juristisches Geplänkel, keine Behördensprache.

Und vermeiden Sie diese größten Fehler:
· Schweigen.
· Comparison attacks or recriminations.
· provoked to emotional utterances / actions can.
° from statements apply.
· Incorrect information public.
· Page for comments and post block.

is the best way of crisis prevention, it - out of my previous experience - to already be present in the social networks, build trust and maintain good relationships with influencers that can be in the event of a crisis advocates. Communicate at eye level with the people and keep an eye on what is written about you. Monitoringaktiviäten provide a good basis dar.
Maybe To do so interested this article.

How to prepare for critical situations that may arise from social networks like Facebook or the blogosphere?

http://www.social-media-consulting.eu
http://www.info-design.de

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You may want to know more about the behind is on anndora shopping worlds going on .. He is shopping online


Ein Internetversandhandel aus der Nähe
So zum fast anfassen.

Es ist sogar möglich uns anzufassen und Waren hier vor Ort abzuholen. Kein Problem.
Aber vielleicht zum Unternehmen.


Ich fang ganz von vorn an.


Ja es war natürlich meine Idee:-) Klar anndora; ... Annedore war leider am 1.4.1999 schon bei ebay belegt. Eine Frau aus America hatte sich diesen Namen fett weg geschnappt!


So it came to steal an American Pendent, which is now the company ziehrt anndora shopping worlds.
How about that? Some might find the idea be funny, but there was a personality that I gelibte anndora said. However, I admit that the spelling is felt more inspired by Anne. But there it's going so well not to my creator, the business owner this is about me anndora: I greet you warmly, but I would like to introduce my namesake: The
of which I have my name ... Ok tomorrow

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anndora world in the new dress!




Der alte shop hat uns nicht mehr augereicht

Wir haben aus dem alten shop:
noch zu finden unter anndora alt
einen völlig neuen geschaffen, der Sie schnell zu meinen Produkten bringt und natürlich die Einkaufsfreude steigern soll.

Schauen Sie nun zu
anndora.de Sehen Sie den Unterschied!! Sie werden den auch fühlen.

Ich versuche nun Ihnen zuerst monatlich und dann im nächsten Jahr aller zwei Wochen hochwertige Ware zu Sonderpreisen anzubieten. Abbonieren Sie hier oder im shop den aktuellen RSS feed.

Wir überzeugen Sie mit:

Waren dies es eben nicht in jedem Laden gibt.

Wir bieten Modelle, die aus unserem Design extra für Sie produziert worden sind:

Beispiele:

Beauty Cases zum vernünftigen Preis aber mit Schlangenmuster:�

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presentation at 1 Meetings of the Xing group Social Media Club Frankfurt

Why social media projects fail - awalendy

View more presentations from InfoDesign .

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Skianzug für Mädchen und Jungen in neuem design

Marke Outburst

Kinder Skianzug Snowboardanzug

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Toller zweiteiliger Skianzug of Outburst. Consisting of a ski jacket and a ski pants.



details Jacket: •



• Concealed zipper chest

• reflective stripes on front and back

4 outer pockets with hidden zippers

• Ski pass pocket on sleeve Linkel

• Cuffs with elastic and Velcro

• high collar with soft shell lining

• Push buttons neck collar • Detachable hood with

Soft Shell lining (for girls jackets, not illustrated)

• Concealed hood in collar

(in boys-jackets)

• quilted lining (black )

• powder skirt with elastic and buttons (separated by zipper)

• elast African Tunne lzug waist

• 1 inside pocket

• 1 mobile phone pocket




Details
Pants: front





• 2 pockets • 1 rear pocket

• 2 pockets on the left leg

• all pockets with hidden zippers

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• high waist with elastic

• 5 belt loops

• Adjustable hem with elastic waistband and Velcro closures

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• Zippers outside of the trouser legs

• Leg gaiter with elastic







Extras:



DETAILS: blind DELIVERY: Material



Outer: 100% polyamide

padding 100% polyester lining

: , 100% Polyester



properties

Windproof: Yes Breathable

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water repellent: yes

dirt repellent: yes



Maintenance

Wash 30 ° C (gentle)

not bleach Do not iron Do not throw



not clean

chemically







delivery:

• 1 ski suit (jacket and pants) of your choice

• Invoice

VAT (as per Act)



Please indicate in the checkout process to your desired color and size !

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5 points, the use of social media can lead to success!

can be derived from the experience of past successful projects to watch his own and hold in common, to the success of the Project were made by:

first Knowledge and perseverance
is constantly hear that social networks are just a hype that's worth it to ignore. In support of range analysis of successful advertising campaigns with the classical Fanzahlen the fan will be compared on Facebook. A classic comparison of apples and pears. In his keynote speech on the occasion said the dmexco in Cologne 2010 Mercedes Benz Head of Brand Communications Anders-Sundt Jensen: "Whether I like Facebook or not, it's real, and as a marketing expert I have to confront me with it." Can you 12 million Facebook users (Oct. stand 2010) in Germany alone, yet call it a hype?

projects in social media then have a good basis when management fully behind the project is because it recognized that: do
a share) people and participate
b) social media, an additional communication channel, in the
overall communication the company must be incorporated,
c) Social media is a chance to get to the target group in the dialogue,
d needed) the sense of commitment with a budget and time.

second Targeting
Many companies have no idea what they achieve with social media - and who they want to address with a commitment at all. They lose themselves in the abundance of Social networks, start slow and haphazard individual experiments. to

A use of social media then has the opportunity to be successful if the company is clearly on a defined target audience with clear and focused as possible quantitative objectives. It is therefore not surprising that many companies have chosen as the startup project staff recruit sky. It is important to find qualified employees, reduce recruitment costs and to influence the company's image as an attractive employer. Clear target groups and clear metrics.

third Human resources
As many companies do not realize what it can do social media and social networks hold only for a hype, serving also in terms of manpower on the back burner. It makes me feel a bit reminiscent of the 90s - there was the question: "Internet, oh yes, we need the OK, then we create a home page views as a business card but this can make our trainee who may well?. work with Photoshop. Even today, there is often no different than actually is on social media's all free. Why should we spend there money in the form of personnel costs.

social media to enable a dialogue with a clear target audience and also to achieve the defined objectives. This requires not only good communication and presentation skills even at best a good knowledge of the company and expertise about the target topic. Communication in social media is almost in real time. Long response times - caused by lack of knowledge in social media officer "- are tolerated only in exceptional cases. If you can write your press releases by a trainee?

There is no way around it: Social media requires skilled and long-term use of personnel. They lack the resources for free? Then think again about shifts in the areas of HR, service, product development and marketing to. Social media can take over certain tasks in these areas makes sense.

4th Relevant content and Sustainability
As in the beginning of the Internet companies learn today in the social networks that a streamlined appearance is not even close to all directives of the corporate design is a guarantee for success. What matters is content that are relevant for the target group and authentic, and so interesting. This longer necessarily over. Only then it is possible to target a sustainable win over and retain as advocate. Remember, to win new customers costs 5 times more than retaining existing customers. Successful companies create rolling theme plans to create a bind value, pictures and videos, asking questions and are ready for dialogue. In the Social Advertising networks and ego messages are frowned upon. Talk will be on par with the target group.

5th Encouraging open communication
Again and again the first Question in social media projects: "What is it, what if one writes negative about us?". An understandable question when we consider that corporate communication is far more heavily regulated and controlled, and even its own employees often learned only through the press, what's happening in your own company.

communication in social media is open, transparent and authentic. It needs an open space in the company, to build appropriate skills. Clear roles, policies, and Verhaltenskodizes innerhalb derer sich die Mitarbeiter frei bewegen können ebnen den Weg.
Auch Kommunikationsdebakel wie der viel zitierte Nestléfall haben weder zu Umsatzeinbußen noch zu einer Abwertung des Aktienkurses geführt, wie mir anlässlich des Logica Social Media Tag in Frankfurt im September diesen Jahres durch Nestlé Mitarbeiter bestätigt wurde.

Es ist nicht immer angenehm sich mit negativen Äußerungen auseinanderzusetzen aber sie sind oft auch eine Chance um besser zu werden, sei es beim Service oder bei unseren Produkten. Und genau das zeichnet Social Media aus.

www.social-media-consulting.eu
www.info-design.de

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Word of Mouth

Während die einen immer noch nicht verstehen wollen, dass Social Media eine wunderbare Chance ist mit Verbrauchern in den Dialog zu treten, nutzen andere bereits sehr geschickt die gewünschte Mund-Propaganda der Sozialen Netze zur Verbesserung bzw. Verbreitung Ihrer Produkte sowie für neue Dienstleistungen. Trend der Stunde: Word-of-Mouth-Marketing - auch Ripple-Effekt genannt.

Bei WOM-Kampagnen geht es um die gezielte Einbindung von Verbrauchern in den Marketingprozess. Die Procter & Gamble Service GmbH rief z.B. im Sommer diesen Jahres die Aktion "Produktbotschafter" auf ihrer Onlineplattform "for me" ( http://wom.for-me-online.de ) ins Leben. 5.000 "Produktbotschaterinnen" sollten die neu Haarpflege-Serie von Pantene Pro-V try and try, with the help of sample packs and questionnaires among friends as a hobby market researchers. A specially established Blog accompanied the campaign: According to Dr. Martin Oetting

WOM campaigns are successful when you first
The customer clear choice; whether and to what extent they want to participate in the marketing process,
second simple marketing process in addition to the sale give a meaning
third customers clearly demonstrate that their skills and knowledge are actually asked and fourth
allow customers to manage their own participation in the final result to rediscover .* 1

WOM campaigns are not accidental. After all, we are more inclined to follow the recommendation of a friend (according to the Nielsen survey, 90%), than to believe the marketing messages of companies (Nielsen 33%). In addition, consumers want to contribute to exchange information about products and services. Platforms such as Amazon provide for the appropriate room. Everyday life in times of Web 2.0. As early as 2008, the magazine writes a brand in its 2nd Issue: "Advertising sucks, Join the conversation is fun."

companies such as Procter & Gamble, in particular in the segment of the Fast Moving Consumer Goods, go a step further and bind consumers in the marketing process and actively encourage the exchange of products targeted at.

Barely out der Wiege gehoben bieten clevere Agenturen bereits spezielle Dienstleistungen zu WOM-Kampagnen an. So z.B. die trnd AG mit Sitz in München. Zu der Konzeption von WOM-Kampagnen bietet trnd direkt die passende Onlineplattform mit an. Auf trnd.com können sich Verbraucher als Produkttester registrieren. Anhand der Profile der Produkttester wählt trnd die passende Zielgruppe für die einzelnen Kampagnen aus. Belohnt werden besonders aktive Tester mit kleinen Goodies.

Mittlerweile tummeln sich einige Anbieter der Produkttestplattformen im Markt:
- www.konsumgoetinnen.de (Connected PR)
- www.probierpioniere.de (Interone)

Auch der Burda Verlag bietet mit seinen, wie klassische Magazine constructed, friends space platforms for product testing and WOM campaigns. Burda publishing house but is typically a step further and combines the on-line platforms or targeted to the publisher's own print publications.

While on the one hand, stimulated by social media, customers are already involved in the research and entirely new services have emerged on the other side is still debate about the usefulness of social media.

Can you imagine consumers include in your research and make them ambassadors for your products?

---------
* 1 - Martin Oetting: Ripple Effect: How Word Empowered Involvement Drives of Mouth. Gabler Verlag, Wiesbaden. 2009th

www.social-media-consulting.eu
www.info-design.de

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Facebook - the new search engine?

Certainly there are many reasons why people use Facebook. One of the main reasons but is expected to participate in the "Community" to be. Be part of something, share with others and maintain social contacts. No other platform makes this as good as Facebook. New features are added regularly - as is currently the Discovery browser - and Facebook is growing and growing. Currently over 500 million users. According to a study by Nielsen Facebook users spend in the U.S. in the month around 7 hours in Facebook - Google in only 2 hours ( Nielsen Blog) . No wonder also, dass Werbetreibende zunehmend Facebook für gezielte Werbekampagnen nutzen und die Werbeeinnahmen erheblich steigern.

Im Online-Marketing ist Facebook für Google somit sicherlich eine ernste Konkurrenz. Könnte dies losgelöst von der Werbung generell auch für Google als Suchmaschine gelten?

Was erwarten wir von einer Suchmaschine? Aus Usersicht erwarte ich zu den eingegeben Suchbegriffen relevante Informationen zu erhalten. Die Trefferliste wird von mir durchsucht, bewertet und mit etwas Glück erhalte ich meine gesuchten Informationen. Z.B. könnte ich nach einer Sprachschule für Spanisch suchen. Anhand der Informationen auf der Webseite der Anbieter würde ich dann ggf. mit dem einen oder anderen Kontakt aufnehmen.

Dank Facebook u.a. sozialen Netzen habe ich heute auch andere Möglichkeiten: die Suche nach Empfehlungen. Anstelle Google nach Begriffen suchen zu lassen, bitte ich mein Netzwerk um Ihre Meinung, Ihr Wissen, Tipps und Empfehlungen. So könnte ich fragen, wer mir eine gute Sprachschule für Spanisch empfehlen kann.

Bekanntermaßen vertrauen wir lieber der Meinung eines Freundes, als einer anonymen Webseite oder einer Hochglanzbroschüre. Ggf. spart mir diese Art der Suche auch Zeit. Natürlich erscheint die Google-Ergebnisliste in Sekundenbruchteilen, aber diese muss ich nun erst einmal durchsuchen und Inhalte bewerten.

Die Suche über Google bringt uns Informationen, die Suche über social networks lets us share a collective experience.

Facebook is not sure I see it today as a search engine to replace Google. But social networks like Facebook through social interaction significantly expand the search capabilities. I am sure that Facebook will expand it gradually through appropriate technology and features.

What do you think?

www.social-media-consulting.eu
www.info-design.de

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interactivity use of Youtube: Tipp-Ex "Shoot a bear"

A very nice idea of Tipp-Ex to use interactivity of Youtube - almost 4 million views in 2 weeks:



At the end of Videos definitely one of the two options and click at the end of the next video try different words: dance, fight, shoot, football, kisses, ....

What all goes:
http://www.adsflavor.com/?p=4064

bad that BIC, the action is accompanied on Facebook. There, the fan page seems to last a bit and then fell asleep without concept to be. Very bad for more than 9,000 fans.

What about the idea?

www.social-media-consulting.eu
www.info-design.de

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Updated: Location-based services - Facebook launches Deals in Germany

Strong in advance are location-based services (LBS , Location Based Services ).
Basically the long-standing collection found in our everyday lives, such as Toll Collect, or location-based searches on the iPhone after the next park or cinema.

This trend is now more often in conjunction with the (mobile) social networks found. Pioneer - as so often - American suppliers such as Four Square or Gowalla .

Facebook was middle of August 2010 with his own mobile LBS service Places / Places at the start. Places uses GPS and geographic data of a cell phone (which supports Geolocation W3) to check in the user in / to certain places. Facebook friends can thus see directly on where I am.

EpicMix - also from the USA kommend - geht noch einen Schritt weiter und kombiniert für alle Wintersportler die Standortanzeige (über Foursquare) geschickt mit Erlebnissen, Spieltrieb und Sozialer Interaktion. Über den Skipass am Lift "eingecheckt" erkennt der Dienst meinen Standort, trackt meine gefahrene Tour u.a. mit Höhenmettern und stellt diese Informationen - so wie einige weitere - online zur Verfügung, bzw. gibt diese Infos auch an Facebook weiter. Ergänzt werden kann dies durch eigene Berichte, Fotos und Videos, die natürlich wieder über Facebook geteilt werden können. Über die Applikation auf meinem Handy kann ich außerdem auch sehen, wo sich meine Freunde in dem Skigebiet befinden und kann diese direkt kontaktieren. Im Moment ist dieser Dienst noch auf einige wenige Skigebiete in den USA begrenzt.

Ich stelle mir gerade vor welchen Marktvorteil sich ein Anbieter von Winterbekleidung und/oder -ausrüstunng mit einem solchen Dienst hätte verschaffen können. Und dazu hätte er nicht mal eine eigene Entwicklungsabteilung benötigt, da andere diese Dienst zur Verfügung stellen. Von der Ausbaufähigkeit erst gar nicht zu sprechen: Spezielle Aufgaben mit Einkäufen über 100 EUR, die an den Skipisten erfüllt werden müssen, Auszeichnungen für die Erfüllung mit Einkaufsgutscheinen oder speziellen Online-Auszeichnungen. Verbindung mit regionalen Anbietern (Hotels, Restaurants, Skischulen, etc.). Und die Marketingabteilungen freuen themselves. You can see immediately what actions were well received, which led to more sales, about to get their own products as well as regional providers, ......

Can you imagine LBS services for your business, or do you already have experience, I look forward to your comment.

supplement 05/01/2011: More and more companies are using LBS for your purposes. A good overview is here: http://socialfresh.com/foursquare-case-studies/

supplement 01/02/2011: Facebook will now start his new position in Germany DEALS. This feature is coupled to PLACES. "Check" Facebook user one with one of the participating locations, you receive special offers. Of free offers, rebates on donations to the supplier for each "check in" a lot is there. To start to deal with Deutsche Chand are currently: Benetton, Douglas, Cinemaxx, Vapiano, Esprit, Gravis and Bayern Munich.

deal works. About Places app starts Smartphone users the option "Where are you". Found in the environment suitable DEALS, these are displayed in yellow cards with the appropriate offer. Now you have to do is decide on an offer, check in on the ground and the waiter refer to the corresponding site.

www.social-media-consulting.eu
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Guinea Pig Impacted Poop

social media hype "a high-boiled subject" - Really?

Under the heading: Social-Media-Hype: "A highly cooked on" W & L at 13:08:10 published an interview with Philipp of Sayn-Wittgenstein, as a Senior Adviser to the Social Business with fischer, furore, Hamburg.
Here is the article: http://bit.ly/cxDA35.

First let me sit up the message of this title, of course, and I eagerly begin to read the interview. But unfortunately the headline experiences in an interview that no further progress. No evidence, facts or just reasons, reveal the social media hype as overvalued. It is also interesting fischerAppelt that has included service as a social media campaigns into the program. Then, I think, but social media can not really be overstated.

After reading I realize, in any case that the key messages of Sayn-Wittgenstein are quite different: first

Social media can only be part of an integrated online communications.
-> That's almost right in my eyes. However bothers me the restriction on online communications. Social media engagement should be agreed by all communication activities. No one is arguing that companies use the Socziale networks do in future to set their websites and marketing activities. Social Media is another channel that companies can use to achieve specific goals.

second Customers are influenced by social media and want to interact. Many websites do not correspond with those requirements.
-> Absolutely right. Social Media Services provides technical options available, do not provide the "normal" websites.

third Content companies often take no account of the needs of the users.
-> Is not that a blast? Since, millions of euros for research and marketing output and then the companies are not geared to the needs of their customers? Customer orientation is a foreign word? And why is this to social media? Customers want to interact and communicate.

And even if the 3rd Point would be the only thing that would have "the hype of social media brought to light, then I have to say: Finally someone speaks with the customer and ask for their needs. Relationship area, customers can finally talk openly about businesses, products and services. A nice hype. Hopefully a long time to keep the. The only question is how do companies deal with this?

The wrong way would be safe to ignore social media. Recently, I moderated a workshop in the company dealt with the question whether and how social media should be used for the company. One suggestion was to ignore social media easy. Nach dem Motto: "Was ich nicht sehe....". Ich trackte während des Workshops (2h) alle Twitternachrichten, die in dieser Zeit mit namentlichen Bezug auf dieses Unternehmen versendet wurden. Es waren 23!

Danach wollte im Workshop niemand mehr Social Media einfach ignorieren, sondern aktiv im Rahmen einer abgestimmten Gesamtkommunikation nutzen. Dazu gehört auch bestehende Kommunikationsmittel und -wege zu hinterfragen und auf den Bedarf der Kunden und gewünschten Zielsetzungen zu optimieren. Persönlich sehe ich Social Media als große Chance. Auch eine Chance bestehendes zu hinterfragen.

Schade, dass W&V das Interview nicht unter der Überschrift "Unternehmen ignorieren den Bedarf ihrer Kunden" veröffentlicht has to open the way to opportunity.

www.social-media-consulting.eu
www.info-design.de

Brazilian Mens Soccer Team Shower

demand Critical: Facebook Xing

According to a survey of software Guide is for the companies IT'ler Facebook more important than Xing. Here is the article by Andrea King at cio.de. Countless tweets were sent subsequently. For me, however, remained some unanswered questions that relativize the significance of clear

"The results show that ITler already increase the use of Facebook (77 percent) than on the business network Xing (61 percent)."
question: For what purpose? What was asked for, anyway? Contact management, information gathering, private or professional networks?

"An especially high number of respondents, 91 percent were, in addition, that they or their employers are actively Twitter ".... "In addition to Twitter, Facebook and Xing set the respondents and the companies in which they operate also on blogs (53 percent) and wikis (35 percent )."..." 75 percent of respondents say that they or their employer expand their activities in social media future. "
Question: What relationship has the front to the statement Xing Facebook? And who uses the now Twitter, blogs and wikis, and will expand its activities - the IT'ler or companies in which the IT'ler work in? And where will the activities be extended for?

"65 percent of respondents rate the importance of social media as a high or very high. Another 29 percent believe that the issue is becoming more important."
question: What role did the surveyed IT'ler? Which age group they belong to? Did the people questioned at all sufficient points of contact with social media so that they could make a realistic assessment of principle?

"The survey covered some 66 ITler.
question: Is that a suitably large number of respondents, so that we can talk from a social scientific point of view of a relevant size? In my Eyes rather not.

All in all, it seems to me that you would have the statement "Facebook before Xing", which finds busy spreading, but applied with caution. As for me from the article not already opens up the question, I can conclude no implications for the strategic use of social media from it. Much air - little foundation.

www.social-media-consulting.eu
www.info-design.de